If you want to show up in Google Maps and Google Search results for local searches, you’ll need to have a valid location asset entered into your GMB listing. To put it simply, location assets are your business’s physical address, phone number, and website.

Here's an example of a dashboard in Google Ads. AdWords can be a powerful tool to reach new customers, but it can also be expensive if not used correctly. Here's a look at a Google Business Profile in search results.ĪdWords, on the other hand, is a paid advertising platform that allows businesses to place ads on and across the millions of websites in the Google Display Network. By optimizing your GMB listing, you can improve your chances of appearing in relevant searches and drive more foot traffic to your business. Google My Business, now known as Google Business Profile, is a free listing that allows businesses to control how they appear on Google Maps and in local search results. They’re useful for making your brand visible to potential customers who are actively searching for small businesses like yours, but while they’re both powerful tools, they work best when used together.

And while there are many ways to advertise on Google, two of the most effective are through Google My Business (GMB) and AdWords. As the largest search engine today, Google has become a crucial tool for businesses of all sizes.

Link google my business to google ads